Having promoted a wide variety of products and services, we understand the importance of carefully evaluating, strategically developing, and launching robust marketing and communication solutions to maximize revenue, increase efficiency and ROI. Our experts and professionals will take the necessary time to learn more about your vision and goals, develop short- and long-range marketing plans and tactics for sustainable growth, and establish an implementation timeline.
Behind the corporate objectives, which in themselves offer the main context for the marketing plan, lies the "corporate mission," which in turn provides the context for the corporate objectives. The marketing planning is simply putting together the various communication tools and methodologies in an intelligent framework that shall effectively create proper awareness of the organization, its products, services and offerings to align marketing activities with corporate mission.
Proper marketing planning should cover three dimensions:
- Customer groups to be served,
- Customer needs, and
- Technologies" to be used.
Perhaps the most important factor in successful marketing is the "Corporate Vision." Surprisingly, it is largely neglected by managers and even sometimes by marketing people themselves. The marketing objectives must usually be based on the organization's financial and business objectives, where financial measurements are converted into the related marketing measurements.
Hence, we, at ideas Holding, base all our work, whether in helping organizations to develop the right marketing strategy, constructing a powerful marketing plan, or performing a marketing audit, on the 8 P's: Price, Product, Promotion, Placement, People, Physical Environment, Process, and Packaging.
Our experts work hand-in-hand with the management, marketing staff, finance and frontend staff to develop realistic, powerful and cost-effective marketing strategy and plans, while always keeping the corporate mission in mind, and more importantly, to develop realistic measures that ensure measuring marketing effectiveness and proper use of resources.
Content management practices and goals vary by mission and by organizational governance structure. News organizations, e-commerce websites, educational institutions, service firms, and other organizations all use content management, but in different ways.
Content management is an inherently collaborative process. It often consists of the following basic roles and responsibilities:
- Creator - responsible for creating and editing content.
- Editor - responsible for tuning the content message and the style of delivery, including translation and localization.
- Publisher - responsible for releasing the content for use.
- Administrator - responsible for managing access permissions to folders and files, usually accomplished by assigning access rights to user groups or roles.
A critical aspect of content management is the ability to manage versions of content as it evolves. Another equally important aspect of content management involves the creation, maintenance, and application of review standards. Each member of the content creation and review process has a unique role and set of responsibilities in the development and/or publication of the content. Each review team member requires clear and concise review standards which must be maintained on an ongoing basis to ensure the long-term consistency and health of the knowledge base.
Obviously, the strength of the content merely depends on three main factors:
- Skills and competencies of the Content Management professionals,
- Proper allocation of resources and distribution of tasks and roles, and
- Effective use of Content Management systems and framework.
A very important factor in ensuring the proper delivery of the organization's content, whether it is a marketing message, offerings, or any sort of content is the balance between localization and internationalization of the content; an aspect that our experts can deliver and guarantee.
Marketing & Communication Outsource Services
At some point in your business’ life, you’re going to need the services of a PR professional. Perhaps you’ve got big goals that require getting your message out to a bigger audience, but you can’t reach if you tried to do your own PR, you don’t have the capable professionals to do the job, and/or you cannot afford hiring a professional to do so.
This is applicable to large as well as small and medium business, although larger firms give more attention to this issue as over the time they realized the many benefits of outsourcing some specialized functions like PR, marketing, communication, advertising, and event management.
Following the trend of larger companies, small-business owners are outsourcing a range of services. However, the outsourcing process requires some time and investment to find the right vendor, build a working relationship, and allow your employees to adjust.
On the other hand, Social Media Marketing has become today a bit of a necessity for most businesses. Although Twitter, Facebook and LinkedIn (and now Google +) have been used for a number of years, it is only recently that companies (both large and SMEs) have seen the value of Social Media to build brand awareness and customer loyalty.
ideas Holding offers the opportunity for your business to benefit from its flexible marcom outsourcing plans that are customized according to your actual business needs and requirements, so you can:
- Fix your variable costs, and get your budgeting activities as accurate as possible.
- Use a cost effective way to build your business without hiring full or part-time employees.
- Eliminate hidden expenses associated with staff recruitment, payroll, leaves, training, and other entitlements.
- Whether it is small or large task, always rely on experts and professionals to do your job.
- Gain access to specialized and current skills and expertise.
- Gain an external professional perspective and viewpoint
- Direct your focus to your business core tasks, activities, responsibilities, and customers.
Where translation means conversion of content from a source language to a target language, Professional Translation requires much more, including qualified translators, defined processes for quality assurance, for proofreading and editing, and sound terminology management.
Online and machine translation is far from good. Why is it so? Simply because the message is never the words, but the context words collectively give. It is the worst idea one can ever think of to use automated translation tools for business. This becomes vitally important when translating from or to Arabic language which combines both business and literature aspects at the same time. This is why, when serving our clients, we only rely on competent interpreters rather than translation software.
Our experienced translators and interpreters always ensure to meet our customers' needs and local requirements for quality and cultural appropriateness. Nevertheless, they carefully consider the use of the proper terminology and style which reflect the customers' business culture and the expectations of their end users.
Our focus is on providing fast, economical translation services that build on robust translation methodologies, quality processes and a network of qualified and trained native-speaker translators.
Linguistic capabilities of our experts are based on the combination of highly experienced translators, editing and language-management staff, documented localization processes and QA metrics, subject-area expertise, and a carefully developed network of third party reviewers in each target language/country.
Our translation services cover a wide range of fields including medical, legal, business, marketing, literature, religious, and so on.
Utilizing the advancements in technology, marketing solutions and advertising, ideas Holding differentiates itself by offering a mix of interactive web design and development, search engine optimization, online advertising and marketing, and e-business/e-commerce solutions. Yet, the company doesn't disregard traditional marketing and communication.
The mixture of interactive and traditional marketing solutions is only derived by the client's needs and objectives rather than using over the shelf solutions that may or may not work for each customer and each campaign.
Offering a wide range of services that are delivered by a team of experts and professionals, ideas Holding's interactive marketing and advertising solutions ensure two-way communication and maximum reach.
To do it right, ideas Holding combines its interactive advertising and marketing solutions with services like strategic marketing and advertising planning, creative design, video production, multimedia development and deployment, event management, fulfillment reporting, content management services, web application development, web-based social networking and community portals, and overall data mining & ROI assessment.
Specialized Event Management
Through its deep knowledge and expertise, ideas Holding provides complete solutions for event planning and management to deliver unique and innovative experiences that are creatively conceived and flawlessly executed.
From large corporate conferences to community festivals and events to customized group tours and specialized events, we deliver consistently high quality planning services, take care of every last detail and ensure the execution of your event is exceptional.
We believe attention to details is essential. Be it for a major event or a small intimate gathering, we are committed to ensuring a memorable experience and a successful client event. The smallest details like where a person is to be seated or having your logo appear on a conference nametag are the little things that enhance the quality of perception and overall experience for everyone in attendance. From the moment your guest steps foot in your event until the last person leaves, we will deliver an engaging, consistent, high quality experience.